The challenge
Pages were slow, half the catalogue was not indexed, and the team copied orders between Shopify, the courier portal and WhatsApp by hand.
What we did
- Moved to a headless storefront and cut page weight by two thirds
- Fixed indexation, schema, internal links and category content
- Automated order confirmation, courier booking and delivery updates over WhatsApp with n8n
The results
Organic traffic grew month on month and the operations team stopped copy-pasting orders.

